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“As Soon as I Turned Off the Camera, We Jumped to Help”: Nonverbal Communication of Croatian TV Journalists in Coverage of Sudden Crises Events
Proceedings of International Conference on Research in Education and Science - 2021
Iva Habulan, Zeljka Bagaric
Mack Shelley, I-Tsun Chiang, O. Tayfur Ozturk
978-1-952092-16-9
137-161
Media narratives, frames and the manner of sudden-onset crises events’ coverage strongly influence the audience’s perception and understanding of situation and their behavior. Nonverbal communication of broadcasters transfers important information related to viewers’ formation of impressions. That is why the journalists strive to hide the nonverbal cues. During 2020, Croatia was hit, along with COVID 19 pandemics, with 2 devastating earthquakes. At the same time, formal education of journalists in Croatia does not include syllabi aimed to develop knowledge and skills for disaster journalism. This small explorative study aims to explore nonverbal cues of Croatian journalists during the live TV breaking news on COVID-19 breakthrough and earthquake in Zagreb, in comparison to their non-crisis reporting. A quantitative analysis using software ELAN was conducted on a deliberate sample of video clips. The obtained results show that nonverbal cues were moderately and expectedly frequent. Speech fluency was within the normal rate, with natural breathing pauses included and the use of fillers appropriated to the spontaneous speech. The analyzed nonverbal cues pattern does not differ depending on the reporting context which suggests that nonverbal communication skills need to be improved. Absolutely unbiased journalism may not be possible, but in order to achieve the neutrality standard, nonverbal communication competence should be incorporated both into curricula and into the journalist code of ethics.
Habulan, I. & Bagaric, Z. (2021). “As soon as I turned off the camera, we jumped to help”: Nonverbal communication of Croatian TV journalists in coverage of sudden crises events. In M. Shelley, I. Chiang, & O. T. Ozturk (Eds.), Proceedings of ICRES 2021-- International Conference on Research in Education and Science (pp. 137-161), Antalya, TURKEY. ISTES Organization.
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