810
Analysis of Croatian Book Blog Audience's Habits and Behavior Using Mixed Methodology
Proceedings of International Conference on Humanities, Social and Education Sciences - 2021
Silvija Skoda, Zeljka Bagaric
Stephen Jackowicz, Ismail Sahin
978-1-952092-18-3
349-368
Blogs are a widespread and popular internet form of very diverse content that provides the opportunity to interact, exchange opinions and experiences of their users. The phenomenon of growing popularity of Book blogs on social networks and the Internet is the subject of recent media research in terms of the extent of such interaction through liking and commenting and the ways in which this interaction can be measured and observed. Blogs are problematized in several ways, some research looks at different forms of interactions of administrators of such blogs, some are related to their role and marketing forms of popularization of literature. This paper explores the behavior, specifics and reaction of the audience to posts published via the Facebook page of the most widely read Croatian book blog 'Čitaj knjigu'. For this purpose, a mixed methodology approach were used. Data were procssed by manual content analysis and netnography method. The results showed that the audeince regularly follow the blog page, that the most common interaction was with photos and statuses, that posts which contain book's quotes drives most reaction; tthat the contents lead them to reflection or further research; that the dynamics and scope of posts' depend on the characteristics of the site, and that the role of the administrator on a book blog is very large. Given the scarcity of research on book blog audiences, the results obtained can serve to gain a deeper insight into the user habits and behavior of the media audience and a quality basis for further research.
Skoda, S., & Bagaric, Z. (2021). Analysis of Croatian book blog audience's habits and behavior using mixed methodology. In S. Jackowicz & I. Sahin (Eds.), Proceedings of IHSES 2021-- International Conference on Humanities, Social and Education Sciences (pp. 349-368), New York, USA. ISTES Organization.
More Info DownloadPages: 11-22
More Info DownloadPages: 23-40
More Info DownloadPages: 41-61
More Info DownloadPages: 62-66
More Info DownloadPages: 66-77
More Info DownloadPages: 78-105
More Info DownloadPages: 106-150
More Info DownloadPages: 151-163
More Info DownloadPages: 164-174
More Info DownloadPages: 175-184
More Info DownloadPages: 185-192
More Info DownloadPages: 193-205
More Info DownloadPages: 206-218
More Info DownloadPages: 219-231
More Info DownloadPages: 232-249
More Info DownloadPages: 250-273
More Info DownloadPages: 274-281
More Info DownloadPages: 282-296
More Info DownloadPages: 297-312
More Info DownloadPages: 313-321
More Info DownloadPages: 322-332
More Info DownloadPages: 333-348
More Info DownloadPages: 349-368
More Info DownloadPages: 369-374
More Info DownloadPages: 375-384
More Info DownloadPages: 385-404
More Info DownloadPages: 405-412
More Info DownloadPages: 413-421
Conferences linked with International Society for Technology, Education and Science (ISTES): International Conference on Social and Education Sciences (IConSES) – USA: www.iconses.net Int...
January 19, 2022
Journals linked with International Society for Technology, Education and Science (ISTES): International Journal of Education in Mathematics, Science and Technology (IJEMST): www.ijemst.net ...
November 26, 2020
Call for Book Chapters on Artificial Intelligence (AI) in Education The International Society for Technology, Education and Science (ISTES) is interested in chapters with a focus on...
January 03, 2020
