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Users' Social Interaction on Online Fitness Videos during the COVID-19 Pandemic in China - Evidence from the Bilibili Website

Proceedings of International Conference on Social and Education Sciences - 2021 Download Chapter

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Chapter Title

Users' Social Interaction on Online Fitness Videos during the COVID-19 Pandemic in China - Evidence from the Bilibili Website

Book Title

Proceedings of International Conference on Social and Education Sciences - 2021

Chapter Author(s)

Yihan Qi

Editors

Dr. Valarie Akerson, Dr. Mack Shelley

ISBN

978-1-952092-23-7

Pages

184-194

Abstract

With the sudden spread of the COVID-19 pandemic, online fitness has entered people's vision. In the online fitness trend, Bilibili Website presents a unique landscape in online fitness videos with its unique bullet screen culture. If bullet screen is regarded as a medium, users of fitness video can share emotions in the space created by bullet screen through this medium symbol. From the perspective of Symbolic Interaction Theory, this paper will study and discuss the interactive mode, interactive content, and the reasons for the popularity of online fitness video in Bilibili through the methods of participant observation, textual analysis, and interview. It is concluded that the Internet interaction of users' online fitness videos on Bilibili is mainly bullet screen, and the main contents of user interaction are participation and joking with other users. The five reasons why online fitness is becoming popular are health awareness, home fitness habits, a strong sense of participation, saving time and money, and future trends. Through the conclusion and discussion, this study will provide enlightenment for the development of online fitness videos and national health.

Citation

Qi, Y. (2021). Users’ social interaction on online fitness videos during the COVID-19 pandemic in China - evidence from the Bilibili website. In V. Akerson & M. Shelley (Eds.), Proceedings of IConSES 2021-- International Conference on Social and Education Sciences (pp. 184-194), Chicago, USA. ISTES Organization.

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