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Exploring the Trend of Plant-Based Meat in Taiwan
Proceedings of International Conference on Humanities, Social and Education Sciences - 2021
Kuan-Ju Yen
Stephen Jackowicz, Ismail Sahin
978-1-952092-18-3
282-296
Under the changes of global environment, climate and society, global agriculture sector started to suffer from the environmental impact. Following the generation, people pay attention to the environment, health problems and social issues, they hope they can reach the goal of sustainable environment through increase green food consumption and reduce conventional meat consumption. The year 2020 is the first year of plant-based meat in Taiwan., it also become one of the trends in food and agriculture industry. This new type of green diet is now all the rage in European countries and the United States. Plant-based Meat not only means eating plants, it also means people care about natural environment, animal welfare and fashionable style. After Bill Gates invest in Beyond Meat, plant-based meat started to be famous around the world, Taiwan also followed up on this trend. Taiwan introduced plant-based meat since two years ago, and the product of plant-based meat are sold and used in a variety of sales channels, such as fast food restaurant, coffee shop, hypermarket and supermarket. There are some plant-based meat companies which started to follow up, they have a strong capacity for innovation, but most local brands do not know how to market and promote. In Taiwan, plant-based meat is a new market. There is no academic research in this market. So, in this research, the researcher wants to explore the potential opportunities of plant-based meat in Taiwan and to see the opportunity for this potential market through literature review, document analysis, questionnaire survey and in-depth interview. The outcome of the research will provide the data for the related market references.
Yen, K. (2021). Exploring the trend of plant-based meat in Taiwan. In S. Jackowicz & I. Sahin (Eds.), Proceedings of IHSES 2021-- International Conference on Humanities, Social and Education Sciences (pp. 282-296), New York, USA. ISTES Organization.
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