427
Construction and Deconstruction of Female Body in China by Technology Change: A Case Study in Napkins
Proceedings of International Conference on Social and Education Sciences - 2021
Tong Gong
Dr. Valarie Akerson, Dr. Mack Shelley
978-1-952092-23-7
130-143
Nowadays, Technology has played an increasingly important role in the construction of Gender roles, so we need to incorporate a technological perspective to further understand the changes and the influences in gender. This paper is mainly about the process of change of a technological product like a sanitary napkin in women's daily life and works from the era of the planned economy to the era of the market economy. Also, the paper focuses on a process of reconstructing, deconstructing, and then reconstructing the Female body during the 1970s and 2000s from a unique Menstrual Cultural perspective, such as euphemism, corporate culture, advertising placement and gender discrimination. In the end, with a gradual development of gender equality awareness, people can not only know the history and process of Chinese sanitary napkins compared to Western history like the United States but also gradually reacquaint the gaze, stigmatization and deconstruction of cultural symbols about females.
Gong, T. (2021). Construction and deconstruction of female body in China by technology change: A case study in napkins. In V. Akerson & M. Shelley (Eds.), Proceedings of IConSES 2021-- International Conference on Social and Education Sciences (pp. 130-143), Chicago, USA. ISTES Organization.
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